We’re excited to announce the opening of Vertical Primary Care inside Double Edge Fitness, led by Cassie Wellock, PA-C. Bringing over 12 years of experience in Internal Medicine and Family Medicine to Double Edge Fitness, Cassie is now partnering with Dr. Robbie Grant to launch a direct primary care (DPC) practice that will serve those age 12 and up. This clinic will offer a full spectrum of family medical services, including preventive care, disease management, and personalized health guidance—all in a setting that prioritizes long-term health and well-being.
What is Direct Primary Care, and Why is it Different?
At Vertical Primary Care, we’re embracing a direct primary care (DPC) model instead of the traditional insurance-based approach. Unlike conventional medical practices that work with insurance companies, DPC allows patients to establish a straightforward relationship with their healthcare provider. In this model, patients pay a monthly fee that covers their care, including office visits, lab orders, and extended consultations. This allows our providers to focus on what matters most—your health, not insurance requirements.
Benefits of Direct Primary Care (DPC):
More Time with Your Provider – Because DPC isn’t burdened by insurance constraints, Cassie can dedicate more time to each patient, fostering a deeper understanding of your health and needs.
Transparent Costs – Say goodbye to hidden fees, co-pays, and surprise bills. With DPC, you’ll know exactly what you’re paying for and what’s included.
Personalized & Preventive Focus – With longer appointments and consistent follow-up, Cassie can focus on proactive health strategies that help you stay well and prevent disease.
Direct Access – Patients enjoy improved access to their provider, often with the ability to connect by phone, text, or email, allowing for timely communication and quick answers.
A Break from “Sick Care” – Focusing on Real Health
The current healthcare model often falls short in addressing the root causes of illness, especially when it comes to the epidemic of metabolic diseases affecting millions of Americans. Many healthcare providers are constrained by time and insurance regulations that limit the scope of preventive care, leaving patients to feel like they’re merely managing symptoms, rather than being supported in overcoming underlying health issues.
By breaking away from the constraints of traditional insurance-based care, Vertical Primary Care can focus on delivering true healthcare, not just “sick care.” Partnering with Double Edge Fitness, Cassie has created a unique approach that emphasizes real solutions for preventing and managing metabolic diseases like obesity, type 2 diabetes, hypertension, and cardiovascular disease. By focusing on lifestyle, nutrition and fitness, she is able to support each patient’s journey toward achieving optimal health.
A Partnership for Health and Longevity
Opening Vertical Primary Care inside Double Edge Fitness isn’t just about convenience—it’s about combining the resources and community of a dedicated fitness center with high-quality, accessible healthcare. This partnership allows us to provide comprehensive, cohesive support for your physical and mental well-being, combining fitness and proactive medical care to help you reach your long-term health goals.
Whether you’re looking to establish a healthier lifestyle, prevent metabolic diseases, or receive ongoing, personalized care from a provider who truly understands you, Vertical Primary Care is here to guide and support you. We’re proud to bring this service to our community, and we look forward to building a healthier, stronger future for every patient we serve.
Learn More About Vertical Primary Care
Stay tuned for more updates as we prepare to launch in January 2025! If you’re ready to step away from the limitations of conventional healthcare and experience a fresh approach focused on proactive health and wellness, Vertical Primary Care is here for you. Together, let’s redefine what healthcare can be—where prevention, longevity, and health span take center stage.
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